Corporate Gifts, Promotional Items - Do Pilots Care?
In doing some marketing research on tradeshows and customer relationships, it's often that the Chief pilot, especially in Corporate aviation, is the 'face' of the customer who owns the corporate aircraft.
Many companies want to sincerely offer the customer, in this case, the pilot, a sort of gift, or item that contains the company logo or program name, to the customer. It's marketing, yes, but it's also a reminder of the relationship, in a very small way.
Do you feel these items are a nuisance? Do you enjoy them? Do you expect expensive, lavish items, or do you prefer practical, useful items, that won't go in a drawer somewhere?
I am interested to learn your answers, as well as hear suggestions as to what you would like to receive, if given the opportunity. Maybe give an example of the neatest promotional item you've ever picked up or received?
Thanks!!
Views: 320
Replies to This Discussion
-
Permalink Reply by Carl Boenig Sr on
-
i HAVE BEEN TO MANY SHOWS OF ALL TYPES I beleve that investing in elaborate give aways is foolish As was already stated something that has a practical purpose is a lot more sensible Too many spectator are just collectors and it goes to trash Two levels of give away may cope with this Something like literature on the counter When a customer gets into conversation and shows interest upgrade the give away Just my thought
-
Permalink Reply by Daniel P Katen on
-
In my personal opinion the gift just needs to be something that is functional and not so cheap that it falls apart after just one use.
-
Permalink Reply by Kristen Williams on
-
Please share examples. I would like to be a change agent, for offering our customers something tangible, useful. Nothing cheap or wasteful, but something that the pilot, crew, or owner, would appreciate.
-
-
KRISTEN You are totally right about something useful Problem is too many takers are not really customers It does spread the name but is that investment worthy To deal with a potential customer YES present him with something he will keep and use with our company logo on it Finding something like that is the problem But remember as you stated A CUSTOMER
-
Permalink Reply by Bill Bower on
-
It is part of doing business. It is called advertising and marketing. Getting your name out there to the masses. Just take a look at what drug manufacturers spend every year. Almost as much as they spend on research. When you are at a trade show how do you distinguish a customer from a non customer? Someone may not be a customer today but a wekk, month or a year from now they may become a customer. Plus you wearing your name on a shirt or a hat spreads the word to those out there who are not at the show. But with the advent of social media the day of the true trade shows maybe coming to an end. Companies are finding that there money is better spent there then attending trade shows.
-
-
That is exactly my point. I believe that those days are fading. That budgets require good sense in handling a marketing budget. Social media, effective relationship building, and brand identity and respect for the brand, goes a long way. My interest in posing this question, is specifically for the customer relationship, less than a tradeshow. That relationship in place, my inquiry is more of a marketing, yet thoughtful 'thank you' and 'welcome to our new partnership' in regards to a program piece of the relationship, not the overall sale of the product and service. Promoting the program, the experience of it. Thank you for your great responses. They are truly valuable!
-
Permalink Reply by Adam Miller on
-
If I can use the item then they are a good idea - if not then a waste of time. Give me good quality if you want me to keep using it - if you are trying to promote a quality brand then ensure the product represents that.
© 2024
HangarChat | About | Advertising |
Powered by
