Nearly 1 in 5 U.S. households rely on over-the-air TV
The number of homes with only over-the-air TVs has risen to about 21 million --
which represents 54 million consumers and nearly 18% of all TV households, GfK
Media has found. The research "demonstrates that, contrary to conventional
wisdom, over-the-air TV viewership is growing, not declining," NAB spokesman
Dennis Wharton said. "That shouldn't surprise anyone, given the pay-TV
cord-cutting phenomenon. This demonstrates that tomorrow's world will be both
broadcasting and broadband and that local TV stations have an exceedingly bright
future."