In this how to guide below, we've given you 10 easy steps to establish your brand on LinkedIn. There are several tools out there too and we've given you those links:

1. Grab custom URL (full name increases search rank)

2. Brand your profile (complete & accurate, keywords)

3. Use apps (Wordpress, Slideshare, TripIt, Buzz)

4. Get and give recommendations

5. Develop your network

6. Promote your URL

7. Position yourself as an expert (groups, events)

8. Ask and answer questions

9. Update your status

10. Incorporate LinkedIn in unified brand strategy.